Pricing Prints Can Be a Confusing Task

Because there are no accepted industry standards for how to price art prints, visual artists resort to an inefficient and sometimes costly trial and error method. Art print marketing author noticed artists who used a range of ideas and information were often those who were consistently seemed to have competitive art print pricing strategies.

To help level the field for all visual artists, Davey published How to Price Digital Fine Art Prints. To get a range of opinion, top marketing professionals with varied backgrounds were chosen to answer perplexing questions that often arise in pricing giclees and art print reproductions.

Barry Glustoff, a prominent digital fine art printmaker and founder of Digital Arts Studio, says, “Visual artists can use this invaluable resource to discover how to competitively price fine art giclée prints.”

The author asked his expert contributors thirty important questions to get their views on print marketing giclee pricing, including these:

• Is pricing by the square inch the best method?
• Are there other effective ways to price prints?
• How important is consistency in pricing prints across different distribution channels such as galleries, websites and selling direct?
• Should pricing for sale through galleries and dealers always be considered? For instance, if an artist is not in a gallery now, should her art prices include the galleries’ potential markup only if there are plans to include galleries for distribution?

In the memory and honor of his mother, Davey has pledged a donation of $2.00 for every book sold. It will go to the National Arts Education Foundation (NAEF). Funding for arts programs is in jeopardy. It is being stripped from school budgets as never before. The NAEF foundation provides a variety of programs designed to help elementary through college level  art teachers in the U.S. It works to improve conditions for teachers, promote art education and awareness for the arts, plus much more.

The e-book, priced at $14.99, can be purchased and downloaded from the author’s website at http://www.barneydavey.com/prices. E-books purchased on Davey’s site include an Exclusive Bonus Chapter: “Giclée & Digital Prints Insider Information”. The chapter, not included with Kindle purchases, covers important topics such as:

• How Digital Fine-Art Prints (Giclées) Are Made
• Selecting a Giclée Printmaker
• Giclée Printing Workflow
• Advice on Working with Giclées and Giclée Printers
• Tips for Working with Your Giclée Printer

As a special offer, artists can also save 33% by ordering the e-book and Davey’s 300-page bestselling art business book, How to Profit from the Art Print Market, 2nd Edition, together. Buyers get both products for the regular book price of $24.95, plus shipping. This limited-time offer is available through December 15.

Barney Davey has advised scores of successful self-represented artists and art print publishers for two decades. His Art Print Issues blog is one of the most highly trafficked art business blogs; its archive, with nearly 500 art marketing posts, is a reservoir of art print market news, knowledge and advice.